HR leaders are always looking for new ways to recruit the best talent. Today, more than ever, people want to be part of a company that embraces innovation and culture. This applies to everything from working environment to benefits and perks. But as innovative as today’s employee-friendly companies are, many still struggle to implement in the workplace. There’s simply no shortage of ideas about how to attract top talent or how employees should be rewarded for their hard work. But what has become increasingly clear is that all these efforts are becoming less effective as time goes on. That’s because there’s one universal truth in human resources: video is the most effective way to recruit the best employees. HR leaders should adopt video recruitment as a matter of policy rather than waiting for external events or research to lead them there first.

What is video recruiting?

Video recruiting is the use of recorded interviews to conduct remote recruitment. It’s not just a new trend in HR; it’s a proven strategy that has been around for a long time. Why video recruiting is effective is based on a few basic but powerful principles. One, people love to be reminded of what they did well. Two, people are more likely to respond to an audio cue than a visual one. And three, visuals attract more attention than words.

Why Video Recruitment is Effective

Video recruiting is effective for a few reasons. First, people love to be reminded of what they did well. This is why most companies now have bulletin boards with Check In/Out boards, photo- and video-filled employee areas, and reward programs that give employees a reason to return to the workplace each day. Second, people are more likely to respond to an audio cue than a visual one. This is because people are more attracted to visuals than words, which may make sense when you consider how people process information. With visual cues, people get a much more accurate and clear picture of what the hiring manager is looking for.

How to Successfully Apply for a Video Job

Successful video recruitment relies on having strong recruiting skills. In order to get the best talent, you need to know how to look for the best. Luckily, many people have good skills when it comes to this. If you’re interested in finding a new job, we’ve got the ins and outs of video recruiting for the hiring manager. First, you’ll want to learn the proper way to conduct a video job search. This includes who to contact, what questions to ask, and how to make a compelling video. Once you’ve laid the foundation for a successful search, you’ll want to learn the ins and outs of applying for jobs. First, research the company. Find out as much as you can about the company and the hiring manager. You don’t have to know everything about the company itself, but you should at least know what type of company they are and what type of hiring manager they are. Second, research the role. After you’ve found out all you can about the company and hiring manager, research the job itself. Read job postings, look for trends in hiring, and learn as much as you can about the role itself. You don’t have to know everything about the job itself, but you should at least know the major responsibilities and the company culture behind the role. Third, compose a compelling video. This is the single most important step in the process. A great video can change the entire discussion when it comes to recruiting the best talent. A bad video may lead to a bad hiring decision, which can have a negative impact on your entire company.

The Importance of Humor in Video Recruitment

A serious side to all this is that a serious video is not effective for hiring the best talent. The best companies understand this and employ multiple strategies to retain the best employees. When it comes to hiring, being serious but funny may be just the thing to get that top talent you need. Humor in video recruitment is not just a nice to have, it’s an essential part of the process. A bad joke about the interview process, for example, may seem harmless on the internet, but in the boardroom it can be extremely awkward. The same goes for when a company doesn’t follow proper video recruiting etiquette.

Key Takeaway

Video recruiting is the use of recorded interviews to conduct remote recruiting. It’s not just a new trend in HR; it’s a proven strategy that has been around for a long time. Why video recruiting is effective is based on a few basic but powerful principles. One, people love to be reminded of what they did well. Two, people are more likely to respond to an audio cue than a visual one. And three, visuals attract more attention than words.