In today’s world, Google is almost omnipresent. You can find information about pretty much anything you want to know, whether it be via Google Images or a news website. How do you get your site found by this all-seeing search engine? SEO, or Search Engine Optimization… Yes, that can be a mouthful! But trust us when we say that it’s important. If you want to get your website ranked higher in search results, then you need to do more than just create content. Nowadays, there are many ways to increase your visibility online. Some of the most popular methods include social media marketing and paid advertising on other websites and directories. However, if you don’t have money for these things, then they can prove difficult (if not impossible) to implement at the moment. Fortunately, there are several affordable SEO strategies that anyone can adopt to help their site climb up the SERPs without breaking the bank or hiring third parties.
What is SEO?
SEO is the process of attracting and retaining more traffic to your website via the use of search engines. SEO professionals will tell you that you have to “win” over the search engines in order to be found. So, how do you do that? Well, SEO is all about creating high quality content that is optimised for the search engines on the Internet today. The more relevant and authoritative your content is, the better it will rank in Google and the rest of the search engines.
How to Do SEO on a Budget
Just because you’re trying to do SEO on a budget doesn’t mean that you have to skimp on quality. To be honest, you’ll never be able to get the same amount of SEO juice that companies who are willing to spend thousands of dollars on ads will get. However, you can still make massive improvements to your rankings with a little effort. If you’re on a tight budget, then you’ll have to be more creative when it comes to implementing SEO strategies. Start by figuring out what the best practices are for your industry. After that, you can try to follow suit. Basically, you want to follow SEO best practices, but make them your own by adjusting them to suit your own business and needs. There are many ways to save money on SEO. For example, you can try to cut out unnecessary expenses such as travel, marketing materials, and software subscriptions that don’t enhance your site’s SEO.
Hire an Editor or Writer
If you are not a great writer, then an editor will be a huge help. Sure, you can try to write all of your content and then spend hours editing and rewriting it. However, this is a waste of time and energy. Better to hire a writer to pen your blog posts or articles. If you can, hire a freelance writer. They can write your content while you focus on running your business. You can hire freelance writers on websites like Upwork, Fiverr, or Freelancer. There are many people out there who would love to write for you but don’t know how to get exposure. Make sure you choose a good writer who is reliable and delivers what he says he will.
Use Keywords in Title Tag and Description Tag
As important as the content of your articles and blog posts is, the titles and tags of these pieces of content are even more important. When someone performs a Google search on your name or your business name, the first thing that they see is the title of your article. If you don’t have any keywords in the title and you don’t have any keywords in the tag of your articles, then your site will be invisible to the search engines. For maximum effect, use the right mix of keywords and synonyms. You should never just use a single keyword or the same word over and over again in your articles. This is because it will cause the search engines to ignore your content.
Use Correct HTML for Your Site
Just like in ordinary life, Google uses correct grammar and syntax to evaluate your website. However, to make things more complicated, there is more to Google’s algorithm than just correct grammar and correct syntax. One of the ways that Google measures the quality of your content is by looking at your HTML code. If you are making poor decisions when it comes to HTML, your site will not have the best chance of ranking for the keywords that you want to rank for. You don’t have to be a coding genius to be coding for Google. All you have to do is follow the most basic rules when it comes to making your HTML code look good. Google will reward you for doing this by giving your website the best chance of ranking for relevant keywords in search results.
Rank Your Pages for the Right Keywords
When you create your website pages, you don’t want to just make them for your homepage. You also want to create pages that rank for other relevant keywords as well. This will make your website more specific and therefore more likely to rank in Google. There are many ways that you can do this. For example, you can create a page for every keyword that you want to rank for on your site. You can create an article on your blog for every keyword you want to rank for on your site. You can create a video for every relevant keyword.
Don’t Forget About Robots.txt and Meta Data Tags
Last, but not least, you need to make sure that the Meta data tags and robots.txt files on your site are correct. These two items will make sure that the search engines know what content is on your site. If these two items are incorrect or if they are not there, search engines will not know where to place your site in the SERPs.
With SEO, you can get your site to rank in the search engine results page (SERPs) for a lot of relevant keywords. However, if you want to rank higher, you’ll need to focus on the best practices listed above. With these strategies, you can do an amazing job of boosting your website’s visibility and bringing more traffic to your business without spending any money on paid advertising. SEO is a big topic that can be intimidating for everyone from beginners to pros. It’s important to remember that SEO is a process that takes time and dedication, and it doesn’t happen overnight.