After all, who spends their time sharing links with their friends and colleagues except for people interested in those links?
That’s where social media comes in. By posting your content on social media, you’re giving your audience a chance to see it first. This way, they’re more likely to share it with their friends, colleagues, family members, and anyone else they know who’s interested in your content. You can take advantage of social media to boost your content’s visibility, whether you’re posting content specifically for social media or not. Here are nine ways to stimulate social media shares of your content.
Link to Your Content
The easiest way to get your content seen on social media is to post a link to it. You can either add a link to your blog’s homepage or any other page on your site using a tool like Posterous. Even if the social network you’re on doesn’t allow links, you can always post a photo of the content you’re linking to.
The best part about linking to your content? Social media users are already used to seeing external links on your posts. Since links are a fundamental part of how social media works, it doesn’t feel unusual or strange to see them on your posts.
Use Summaries and Keywords
If your content is a book, you can summarize it in a sentence or two and add the summary’s sentence or two as the book’s keyword. For example, the summary of your book on trust management is “To accomplish any goal, trust is important. Learn how to build and manage trust in management.” You can add this summary keyword to your book’s title or cover, and people who see it on social media will discover it more easily.
It’s not enough to have a plain summary of your book’s content. On social media, you can show people an example of what the content covers. Doing this will not only give your readers a better idea of what your book’s about but also help them visualize it more easily.
Add a Call To Action
Once you have your summary and examples, you can add a call to action to your post. This is what you want them to do next.
A call to action can be as simple as “Get the details in this book” or something more elaborate like “Download this free guide and get the full details in this book.”
Write Content that’s Consistent with Your Brand
When it comes to consistency in social media, there’s no easier rule to follow than “Use the same voice and tone in social media that you do in your content.” This doesn’t mean that you have to copy and paste the same things you write in your blog. What it does mean is that you should have a consistent tone and voice in all your social media posts.
Analyze Which of Your Content Gets the Most Shares
If you’re trying to figure out which content gets the most shares, you only have to analyze which content gets the most social media shares. Now, this may not be the case for all social media networks. For example, on LinkedIn and Google+, the only way to receive a share is by using the respective sharing tools. What shares do get generated from your posts, though, will depend mostly on your audience. What you can do, though, is ask your followers, friends, and colleagues which of your posts they like the most and see which of them they’re sharing the most.
Come up With a Creative Content Strategy
One thing you can do to get your content shared on social media is to come up with a creative content strategy. You can also plan out how you want to share your posts and what you want them to look.
An influencer can boost your content’s visibility by a million. Influencers have large, dedicated followings who are extremely interested in their content. If you have a post you’d like to boost, reach out to your favorite influencers. You can send them a direct message on social media, send them an email, or simply send them a link to your content. This is a great way to get your content seen by a lot of people.
Write for a specific target audience
There are many ways to create content for social media, but writing for a specific target audience is one of the best. The best way to do this is to research the content you want to create. You can do this by reading articles and blog posts written by your target audience. You can also ask your audience what they want to see next. By targeting your content, you’re putting yourself in a position to create content that’s valuable to your audience. By creating content that’s valuable to your target audience, you’re going to get a lot more social shares.
Make your content easy to digest
Another way to make your content easy to digest is to make it easy to read. The secret to this is simple: break up your content into digestible sections. Break up your content into paragraphs and make sure that each paragraph is short and to the point. You don’t want to bombard your readers with tons of information. Instead, you want to make sure they’re getting a lot of information while they’re still in a short space.
Visuals can help your content get noticed on social media. This is because visuals are more stimulating than just words. This allows people to take in more information at once and remember it better. This means they’re more likely to share your content. You can also create infographics, images, and other visuals to make your content share-worthy.
Encourage sharing with a call-to-action
While most of your content is meant to be shared on social media, you can also encourage sharing with a call-to-action. This is done by adding a share button to the bottom of your content. This button is meant to encourage your readers to share your content with their friends. You can also add a call-to-action to your content in the form of a sentence or two. This sentence can encourage your reader to share your content with their friends.
Social media is an excellent way to boost your content’s visibility, and there are many ways to do it. If you want your content to be seen, you can’t just rely on search engine optimization. You need to also make an effort to boost your content’s visibility on social media. There are many ways to do it and you don’t have to be an expert to succeed.
The tips above will help you increase the number of social media shares for your content. Thanks for reading.