If you’re new to blogging, you might be wondering what long-tail keywords are. Long-tail keywords are words that have a high level of repetition and low competition in the search engine results page (SERP). These terms tend to be more specific and easier to rank for. Search engines like Google will display long-tail keywords in green text on their SERP so they are more visible. The trick is finding those long-tail keywords that don’t already belong to your competitors. You can find these keywords by learning about your audience, understanding your blog topic, and employing research tools.
Here, we’ve compiled four tools that will help you discover long-tail keywords on your blogging strategy. Let’s get started!
Comparing long-tail keywords to short-tail keywords
In order to compare long-tail keywords to short-tail keywords, you have to first understand the differences of each.
Short-tail keywords are commonly used and widely searched for terms that have a high level of competition because they’ve been used by many people in your industry. For example, if you’re a company selling women’s shoes, then the search term “shoes” would be considered a short-tail keyword because it’s a broad search term with a lot of competition.
Long-tail keywords offer more specific searches that aren’t as widespread or competitive as short-tail keywords.
Tools for discovering long-tail keywords
1. Google Keyword Planner
The most popular tool for finding long-tail keywords is the Google keyword planner. The creator of this tool, Google, has made it so that you can find your competition’s keywords and its ranking position in the SERP. This is a simple but effective way to learn about what types of long-tail keywords would be successful for your blog.
Ubersuggest is another tool that will help you discover new long-tail keywords with a high level of repetition and low competition in the SERP. This tool allows you to input the topic of your blog and get suggestions on what words might be relevant to it or related to it. You’ll also be able to see how many times these words are searched on a daily basis across all domains, as well as how competitive these terms are for ranking in the top 10 positions in a SERP.
3. Market Samurai
Market Samurai is a powerful keyword research tool that can help you discover and prioritize long-tail keywords based on your audience and blog topic. It will suggest search phrases already ranking for competitive terms, which you can use to create content ideas and green text ad campaigns targeted at those topics.
BuzzSumo helps you find where key influencers are talking about your content through social media mentions and shares on Twitter, Facebook, LinkedIn, Quora, YouTube videos, blogs, podcasts — pretty much anywhere online! In this way
Long-tail keyword discovery tools
1. Google Keyword Planner
The first tool we’re going to use is Google Keyword Planner. This keyword discovery tool will help you find long-tail keywords that might be relevant to your blog’s niche. It also ranks the search volume, competition, and cost of each keyword to help you decide whether it’s worth pursuing or not.
The second tool is called LongTailPro and is an effective way to get long-tail keywords for your blog. This tool allows you to input a website URL and see the results instantly. The best thing about using this tool is that it accurately calculates the potential traffic for a given keyword as well as its competition level so you can decide whether it’s worth pursuing or not.
Wordstream is another great option for finding long-tail keywords on your blog strategy. It provides keyword suggestions from different areas of your business as well as related phrases, synonyms, and key words that would be helpful in getting more inbound website traffic with ease.
SEMrush is the last tool we’ll reference today because it serves as a solid alternative when looking for long-tail keywords on your blogging strategy. Instead of just estimating search volume, SEMrush shows the number of organic searches done per month for the top 10 ranking positions on Google for a particular term so you can make informed decisions about what terms are feasible and worth pursuing with clarity.
Long-tail keywords help you rank better in Google search engine results and drive more traffic to your blog. It’s not always easy to find these keywords on your own, but there are tools to help you find them.